Millions of consumers who shop for health insurance policies in the individual market will get a tool today that will help them compare prices and see inside information on how often insurers deny applications for coverage.

The Department of Health and Human Services is now posting pricing information for 4,400 individual and family health plans offered by more than 225 insurance carriers at www.healthcare.gov. Plan information will be updated monthly, said Todd Park, HHS chief technology officer.

"The whole point is to put consumers in charge," Park said Thursday as he demonstrated the site's new pricing features to USA TODAY.

The insurance shopping tool returns personalized results of available plans based on such factors as where the individual lives, age and gender.

Read more here: http://www.usatoday.com/printedition/news/20101001/healthshoppers01_st.art.htm

Here is the link:

http://finder.healthcare.gov/