Honda Civic mileage verdict has industry sweating
By Paul A. Eisenstein, msnbc.com contributor
Honda is bracing for a possible flood of legal challenges if the California courts uphold a recent verdict awarding nearly $10,000 to a woman who claimed her 2006 Civic Hybrid delivered significantly lower fuel economy than the maker had promised.
Heather Peters is by no means the only Honda owner upset by the gap between the mileage on the Civic’s window sticker and what the car actually delivered in use. But she decided to take a very different approach to other owners, many of whose legal claims have been consolidated into a class action now before a court in San Diego.
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Prior to her trial, the Civic Hybrid owner lamented that while
her car was rated at 50 miles per gallon, “they didn't say if you run your air conditioning and you remain in stop-and-go traffic, you're going to get 29 to 30 miles per gallon.”In court, a Honda representative, technical specialist Neil Schmidt,
insisted it wasn’t the company’s fault. He argued that Honda simply posted the numbers set by the EPA, which conducts government fuel economy testing.
“We have no choice,” testified Schmidt. “We have to put those numbers on the label.”The EPA only limits manufacturers like Honda at the high end. They cannot post a number on the car’s so-called Munroney sticker higher than what was achieved in the government’s tests. But
a maker like Honda can post a lower number if it chooses to do so. Facing competitors likely to maximize their own numbers,
few if any carmakers have ever gone with anything other than the EPA posting. That's in part, noted Dave Sullivan, an analyst with AutoPacific, Inc., because it was generally thought that using the federal figures provided legal cover.
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But a company source said the maker is clearly worried about the potential precedent that could be set if the Peters judgment is allowed to stand. It raises the possibility that hundreds of Civic Hybrid owners could see little to gain from the class-action settlement and more opportunity in taking their own claims into the local small claims courtroom.
The industry is watching closely too, said a Ford executive, asking not to be identified by name. While automakers routinely lament the legal climate they often prefer a class action to countless local suits. And
small claims actions place a severe limit on their legal power which is normally a potent tool in overcoming consumer complaints.
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